It’s the latest trend today. Everybody and their dogs are opening start-ups. I understand, the lure of money, the thought of independence all seem very good to hear about. I feel happy when someone starts his/her own venture. I like to see people become self-sufficient instead of living salary to salary.
But if we go by statistics
50 percent of start-ups fail within the first 2 Years.
66 percent (of the remaining 50%) vanish in the next 6 years.
That’s a fucking high rate to say the least.
So why is it that some succeed while majority fail? Fear not for I will help you succeed where others have failed. My advice will be based on what I have experienced and seen.
The reason why most start-ups die in the infant stages is not because they have low funding/low man power or other some shit. Most of the idiotic articles on the net are written by assholes with zero experience just copy pasting shit and giving generic useless shitty advice.
The reasons we will discuss today will focus on practical, real world shit instead of mind-numbing garbage.
With that in mind let’s get started-
This happens the most of the times, some kunt sees someone else making good money out of a certain venture and decides to copy the model. He buys the required machinery, rents a place, makes a nice office. Then he waits, jubilantly for his thing to run and earn some dough.
But surprise! A day turns into a week, weeks turn to months, still zero orders. Dejected he decides to call it quits and then “warns “others of the dangers of opening a business/start-up.
So what went wrong?
He had purchased the same machinery the successful business model had, utilised the same resources.
Here’s the answer-
ITS BECAUSE HE HAD ZERO FUCKING EXPERIENCE OR IDEA OF WHAT OR HOW THE MODEL RAN.
You could have the best guys working for you but if you don’t understand the fundamentals of the business you’re going to open then you deserved to get fucked by a broom handle dipped in chilly sauce.
Like seriously just cause your friend who’s a bodybuilder opens a gym and it runs well doesn’t mean you could also copy him and be successful. Your efforts, no matter how well they are organised, will seldom surpass someone who has been lifting for years.
Always go for ideas that you have knowledge about.
Now how to determine if you have enough knowledge? Pretty simple. Just ask yourself that if suppose tomorrow every one of your workers left you stranded, would you be able to do all the work yourself (including the ground work, factory related work)?
Time is irrelevant here. It may take you hypothetically 10 or 1000 years but are you sure that you could complete all the phases and stages the business model demands of you?
If the answer is yes, then start it. If no, then you have no business to run that business.
Playing to your strengths is very important in business, especially when you’re just starting out.
Money should never be the primary focus of your business.
The Prime focus must be on providing a quality product/service that people require.
Make no mistake, if you provide the best quality then people will line up to pay you. As we discussed in the Marketing article, sell good quality goods and watch your income climb up.
Connect with your clients, treat them like they are friends.
Listen up, no-one wants to do business with shit-headed dumb fucks who treat them(customers) like garbage. If you treat the people who buy from you like shit then you’re fucked.
Another advantage is that you may even find a good friend on the way. Many of my clients have become my friends as I believe in not lynching them and treating them like they already are my friends.
This is something what happens due to motherfuckers selling people more shit than they require. You must have experienced this at authorised car/bike service centres. Motherfuckers adding components to the vehicle just to inflate the bill.
So, suppose you get a good customer. Regular guy. He trusts you to give him proper service/goods because he has no idea of what is required. You sell the poor guy more than he requires just to increase your profits. Now what will happen is someday, somehow, he will come to know of your greedy treacherous ways that you are selling him junk he didn’t need just for money.
Result-He will stop buying from you and tell everyone who considers buying from you that you cheated him.
The number of start-ups that fail due to this is substantial.
The solution is to sell people only what they need and require. Put your greedy palms in your pockets and don’t cheat the guy who has come to you for a solution.
Et tu, Brutus?
Revealing your total secrets to others in blind faith will literally kill you in life.
I am of the firm belief that only you and you alone must know the deepest secrets to your business. Parents, wife, friends must also not be given total trade secrets as it may hurt you if they ever decide to turn against you.
What’s that? You say they won’t betray you ever? Well ..Good luck motherfucker. History is rich with guys getting killed, backstabbed, double crossed by the family/friends they trusted the most.
Remember the quote
“et tu, Brutus?”
It is said those words were uttered by Julius Caesar as he was stabbed to death, as he recognised one of his closest friends, Brutus as one of his assassins.
Only give credit that you can afford to lose.
This is where many guys stumble and fuck up. If you’re just starting then you absolutely, positively can’t fucking give goods/services on credit.
You can be a religious, faithful person but still giving credits is going to backfire. Listen up- not everybody is fair minded, not everybody wants to pay for stuff, some just want to take your goods and then will leave you dangling by not paying back.
For guys who say giving credit Is mandatory I have the following answer, better to make 10 sales on cash rather than make 50 sale son credit.
However, if you do have to give credit then use the following formula-
Suppose your manufacturing cost is around 100USD
You are selling it at 125USD with a profit of 25USD.
Then the maximum credit you should give is 20USD.
That will ensure that even if the guy decides to fuck you later, you at least have your investment amount.
well that’s the list.
So, to sum up,
1-No alien business
3- Not being an asshole to people
4-no bogus selling
5- not revealing your trade-secrets
6- A strict no credit policy(or only profit credit policy as we discussed above)
The above may sound strange to some people. They may even say I am wrong. For them I say-have fun getting fucked by failure.
You want to succeed? just follow the above steps to the T and watch as your venture expands
Until next time.